(01) project · running since 12 November 2026
HORA
A free Instagram magazine for people who run a beauty salon: every day, one common mistake in how a salon shows itself online, and the exact way to fix it.
HORA is published in Spanish only.
Who it is for
For people who run a small nail, lash, brow, hair or barber salon. Spain first.
What you get, free
- The tip of the day, on Instagram.
- Every published tip as text on the website, with its «Hazlo hoy» (do it today) checklist and messages ready to copy.
- «La lista de 12», a checklist to go over your salon point by point.
- Five small tools in the browser: La cifra, Cuenta los toques, Tu bio en 150, Tu descripción en 750 and Tu enlace de reseñas.
- Nothing to sign up for, and no personal details asked.
How it works
- 01
Three posts a day
Madrid time: a Reel at 09:00, «La regla» (the rule) at 14:00 and a carousel at 21:00.
- 02
Checked sources
Every tip comes from a list of 50 checked against official sources: Google, Apple, Meta, the Spanish official gazette (BOE), the Spanish data protection agency (AEPD)… Anything not checked yet stays out.
- 03
Five themes
Google · Reviews · Instagram · Bookings and WhatsApp · AI and search engines.
- 04
Your questions
They come in by comment or direct message. That is «La consulta».
The brand
«La corrección» (the correction): HORA is the editor who corrects the salon’s habits by hand. The mistake, printed and struck out with a marker; the fix, handwritten.
Colours
- Lavanda#DCD5F7
- Noche#1E1B3A
- Lima#C6F04D
- Lavanda clara#EFECFC
Typefaces
- Inter Tight
- Cormorant Garamond italic
- DM Mono
- Caveat Brush
- Reenie Beanie
The sign
«H◯RA»: the O is a ring with a small lime dot, the hour.
Where to follow it
How it relates to noli
HORA is made by l’atelier noli and it is free, with no small print. The studio also builds websites for beauty salons.