Guide · Instagram
Link in bio: Linktree or your own website.
In short
Instagram gives you one link in your bio. Many businesses put a Linktree there with five buttons. It works, but there’s a better option for almost any local business: your own website. Here’s why and when.
What a Linktree does
A simple page with several buttons: WhatsApp, booking, shop, TikTok. It’s quick to set up and free. For a creator with many links, it fits.
Its limits for a local business
- It isn’t yours: the address belongs to Linktree, not your brand.
- It doesn’t show on Google: nobody finds you by searching for what you do.
- One more step: the client taps, sees buttons and has to tap again.
- It explains nothing: not your services, your prices or why choose you.
Why your own website works better
- Your domain: more trust and easier to remember.
- One destination with everything: what you do, where, how much and how to book.
- Google and AI: every visit counts for your site, and pages can rank.
- Data: you know how many people come from Instagram.
- Your style, not a template’s.
How to get your website ready for Instagram
- Action at the very top: book or message.
- Your services or products, with a photo and price when you can.
- Proof: work, reviews, press.
- Directions and hours.
- Fast on a phone: people coming from Instagram are on their phone.
Next step
Unsure whether to stay with Instagram only or get a website? Read do I need a website if I sell on Instagram?. Want your website? See our website for Instagram businesses.
The pack that makes your website from your Instagram is Esencial, ready 48 h after we have your photos and opening hours.
Common questions.
Is Linktree bad for SEO?
It’s not bad, but it doesn’t help: the page belongs to Linktree, on its domain. Your own website adds visits to your domain and Google can rank it.
What should my link in bio point to if I have a website?
Your home page or a page made for people coming from Instagram, with the most asked-for things at the top: book, see services and message on WhatsApp.
Shall we talk about your business?
Answer a few questions in one minute. Mehdi writes to you with your quote within one working day, and you see your website finished before you pay.
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