New website
Case study · Toulouse · 2026
L’Instinct, a website for booking and a club to come back.
Before
A website with character, ready for the next step.
L’Instinct is an alcohol-free restaurant in the centre of Toulouse, with a WordPress website that already had a strong identity: its logo, its colours, its photos. We wanted to take it further: a more modern website, with booking always at hand and its best reason to come, bring your own bottle with no corkage, in plain view.
What we built
The website modernized, and Le Club.
Same logo, colours, photos and tone. A fixed header with «Book», a full-screen home page, the menu up front, a private events page with its set menus, a contact page with call and directions, and up-to-date SEO. And Le Club: points per visit, a member card on the phone and rewards the team confirms at the till.
What changed
Online since November.
The new website has been live since 3 November 2026. Le Club is already installed and opens to members very soon. When we have real booking figures, we will share them here. We don’t give figures we don’t have.
The pages, up close.
Screenshots of the pages, no people in frame.
How we worked.
- 01
Booking first
A «Book» button on every page, and call or directions in one tap on the phone.
- 02
Their look, more modern
We kept their logo, colours and photos. We gave it more space, a new rhythm and a direct path to booking.
- 03
A club with no app
The member card lives on the phone. Each reward is confirmed only once at the till, with the team’s PIN and a QR code that expires.
Your business could be the next chapter.
See the packs, or tell us about it first.