Guide · Bookings
DM bookings or bookings on your website.
In short
Many small businesses take bookings by Instagram DM or WhatsApp. It’s personal and free. It’s also slow, messages get lost and it ties you to your phone. We compare both and explain how to switch without losing anyone.
What booking by message costs you
- Time: each booking takes three to six messages.
- Lost clients: someone who asks at eleven at night and gets no reply books elsewhere.
- Mistakes: two clients at the same time, the wrong day.
- No data: you don’t know who comes often or who hasn’t come back.
- No rest: the business depends on you checking your phone.
What online booking on your website gives you
- Clients see free slots and book at any hour.
- They get an email confirmation straight away.
- You get an ordered diary and the client’s details.
- It works in three languages for clients from abroad.
- You pay no fee per booking, unlike some platforms.
How to move from DMs to online booking
- Put the link everywhere: link in bio, Google profile, Instagram quick replies and WhatsApp status.
- Reply with the link: «Hi, you can see the free slots and book here».
- Keep messages for special cases: groups, events, custom work.
- Check the numbers each month: how many bookings came in on their own.
What about Fresha, Booksy or TheFork?
They’re good tools, and you can keep them: the book button on your site leads to the one you already use. If you want requests to go into your own client panel, that’s Prime, with the Atelier pack.
See the five packs to choose where to start.
Common questions.
Don’t clients prefer to message?
Some do, especially regulars. But most new clients prefer to see a free slot and book without waiting for an answer, especially at night.
Do I have to stop answering messages?
No. You keep answering, but you reply with the booking link. Little by little, most people book on their own.
Shall we talk about your business?
Answer a few questions in one minute. Mehdi writes to you with your quote within one working day, and you see your website finished before you pay.
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